{"product_id":"marketing-the-third-reich-persuasion-packaging-and-propaganda-paperback","title":"Marketing the Third Reich: Persuasion, Packaging and Propaganda - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNicholas O'Shaughnessy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed \u003ci\u003eSelling Hitler \u003c\/i\u003e(2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.\u003c\/p\u003e\u003cp\u003eMarketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.\u003c\/p\u003e\u003cp\u003eRevealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNicholas O'Shaughnessy \u003c\/strong\u003eis Professor of Communication at Queen Mary University of London, UK and latterly director of their Marketing and Communications Group; Visiting Professor in the Department of War Studies at King's College London, and a Quondam Fellow of Hughes Hall Cambridge. He has written and edited numerous books on commercial and political persuasion, including \u003cem\u003ePolitics and Propaganda\u003c\/em\u003e;\u003cem\u003e Weapons of Mass Seduction \u003c\/em\u003eand most recently \u003ci\u003eSelling Hitler: Propaganda and the Nazi Brand\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 290\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 21, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48946006917348,"sku":"9781138060586","price":100.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/0850\/8132\/files\/Wi9ZVHFPMzd2THdQd0U5cVRvd1k4dz09.webp?v=1778961202","url":"https:\/\/triumviratebooks.com\/fr\/products\/marketing-the-third-reich-persuasion-packaging-and-propaganda-paperback","provider":"Triumvirate Books","version":"1.0","type":"link"}